After successful careers in sales, the stars aligned in 2012 and both COCO HARRIS and APRIL CALLAHAN landed at The Hudson Company of Winnetka. When The Hudson Company merged with Compass, which specializes in the luxury residential real estate market on Chicago’s North Shore, in 2018, Coco and April partnered to create The Coco & April Group. Today, they pride themselves on their ability to emphasize a highly customized client experience and an endlessly flexible marketing paradigm for their clients.
What is your business style?
Our go-to M.O. is to have fun. While buying and selling real estate is an incredibly serious endeavor, we also believe that doesn’t preclude fun and laughter to be a part of the process.
How do you impact your clients?
We strive to make sure our clients feel grateful that they had the opportunity to work with us. We are certainly grateful for them. By the end of each transaction, our clients know they can depend on us. They learn that they can trust us and rely on us completely to not only help them with the sale or purchase of their homes, but we go above and beyond and support them emotionally and in many other ways as well. Our clients know we always have their back.
What advice would you give to future Power Women?
Surround yourself with other successful women whom you admire, even if they are in a different industry, and listen and learn from them. Find a female mentor, in your industry whom you admire, and learn from her successes and mistakes—and then pay that forward to the next generation of women.
For more information, visit compass.com/agents/cocoandaprilteam.