Third Coast. PHOTOGRAPHY BY ROBIN SUBAR
It’s not the East Coast, it’s not the West Coast, it’s the Third Coast. ALEXANDRA WENDT and CHERI LUCANIA started Third Coast Goods with the simple idea that there is nothing out there that represents this amazing place we call home. Their brand celebrates the North Shore’s gorgeous beaches, amazing restaurants, culture, and unbelievable people. That is why Third Coast is not just an apparel line, it is a state of mind. It’s about loving where you live, not taking a sunny day for granted and embracing the elements. Their apparel line fits the Third Coast lifestyle and can take you through all of the seasons with everything from t-shirts and tank tops to hoodies and sweaters. Here is how these busy ladies stay on trend.
IN THEIR EARBUDS
“We absolutely love country music. Kenny Chesney and Zac Brown Band are always on our playlists. The themes within country songs of loving where you live and being proud of where you’re from really resonates with us. That is what Third Coast is about. We are trying to create an identity that brings people together and celebrates the beauty, friends, and community that surrounds us here on the North Shore.”
ON THEIR NIGHTSTANDS
“The book on our nightstands varies depending on our book club’s monthly selection (shout out to “LOL Book Club”). Right now we are reading All the Ugly and Wonderful Things by Bryn Greenwood. We are also always perusing the most current issue of Sheridan Road magazine. Reading about all that is going on in our neighborhoods and being inspired by people who live around us who are making a difference in the community and learning about the new restaurants and businesses popping up keeps us in the know.”
ON THEIR MOBILES
“Our phones are full of podcasts. One favorite is “How I built this” about amazing entrepreneurs like Sarah Blakely, Jenn Hyman, and Barbara Corcoran and how they built their businesses into empires from the ground up. We cannot listen to an episode without feeling like anything is possible with some hard work, dedication, and inspiration. Since we launched Third Coast, we have also been more involved on social media (Facebook: @thirdcoastgoods, Instagram: @thirdcoastapparel) and love following local businesses, bloggers, and designers. There is such a support system between local businesses and we really help each other out.”
