Connecting with consumers in a modern way, Lela Rose’s Fall 2018 collection showcases a curated list of 10 style bloggers releasing 10 looks from the new collection titled “10 Hours of Fashion.” Each influencer styled the clothing in their own unique way offering a fresh and diverse approach to how the Lela Rose “girl” wears the brand. Lela Rose herself sits down with Sheridan Road to share insight behind this new direction and discuss the brand’s evolution. Lela Rose will be visiting the North Shore on October 11 at noon at Neiman Marcus Northbrook. Don’t miss the opportunity to explore the fall collection with the designer herself.
Who is the Lela Rose woman?
The Lela Rose woman is social, savvy, and has a calendar filled with events.
You were born and raised in Dallas, Texas. Does the Southern Belle aesthetic still influence your designs?
Absolutely. My mother would always be dressed for the day. That has been a big inspiration for all of my collections. We want to outfit our customer from day to dinner and be her go-to for any occasion.
What prompted the collaboration with fashion bloggers for your fall 2018 collection and do they each capture a different side of the Lela Rose woman?
We live in an ever changing fast paced digital world and I wanted to tap into a new way of connecting with our consumer. Social media plays a pivotal role in that. This campaign really allowed all of our digital followers to be a part of New York Fashion Week and the release of the new collection. We were also able to introduce the brand to a new audience through the lens of our bloggers which was key.
How has your brand evolved since launching your first collection out of your apartment in 1996, and where do you see it in the future?
We have evolved into a full entertaining lifestyle brand. We’ve expanded our clothing categories into not only dresses but separates, knits, and accessories. We recently launched an affordable luxury collection titled Pearl by Lela Rose, that is available through private stylists via an in-home selling model and combines fashion, food, and fun—all in one collection.
You will be visiting Neiman Marcus Northbrook on October 11. What do you like most about meeting your customers?
I love to make women feel confident. When you look good, you feel good!
Will your customers have an opportunity to work with you personally at the Neiman Marcus event?
Yes, of course! I love working with customers and will be there even in the dressing rooms pulling looks and helping outfit clients.
What is your favorite look for the fall collection?
I love our floral crêpe trench dress with the Chantilly lace appliqué—it’s so versatile and easy to wear.
What’s the best style advice you’ve ever given?
Be yourself, and smile!
For more information and to make a reservation for the luncheon, please contact [email protected] by October 1.