Make Mitchell Gold + Bob Williams signature store in Oak Brook a destination.
Three years ago, Mitchell Gold + Bob Williams opened a signature store in Oakbrook Center with the goal to be a destination for people who seek comfortable, yet elegant, furniture pieces designed to fit into your home at any stage of life. Furnishing a home with small children sometimes requires a different art and science than homes for empty-nesters, but Mitchell Gold + Bob Williams has a unique ability to satisfy both—and everything in between. The original goal of the Mitchell Gold + Bob Williams company and brand was to create comfort for all. The co-founders are still heavily involved in the business today. Gold oversees marketing, sales, and production, while Williams sets the design direction and execution for home furnishings and accessories. The two have been called “masters of modern home furnishings,” and while the design aesthetic does trend to- ward modern, Williams hopes to create high-quality, timeless pieces that can last a lifetime and beyond—being passed down within families. This season, which marks the 30th anniversary for the brand, a new collection is being offered. The Les Petite Seat Collection, inspired by seating in European cafes, features fun and sculptural additions for any room as a great way to create extra seating in a conversation area without taking up much room. For customers shop- ping at the signature store, they can expect to find designers trained to help customers at any level—from those just starting out to those redesigning a home and incorporating pieces they already have. You can also request in-home service, where a designer visits your home and shows you exactly how things will lay out once delivered. Inspiration at Mitchell Gold + Bob Williams comes from many places— from world travels to fabulous fabrics to farmer’s markets. However, the ultimate goal is to show customers how comfort and style can be combined to create a place where families like to gather, hang out, and be present together. For newcomers to the brand, a good place to start is with sofas or sectionals. As the centerpiece of the home, it’s one of the key pieces that the design team at the company had perfected over time and that customers have fallen in love with. After that, anything is game, from dining room furniture to upholstered beds to classic Parsons tables. Mitchell Gold + Bob Williams under- stands comfort, understands family, and understands design. If you visit the signature store in Oak Brook, you’ll see what it looks like when those three things come together.