Next year, DeSitter Flooring will celebrate its 100th anniversary, and the company is looking quite good at the century mark. In fact, the company’s La Grange showroom looks better than ever after undergoing a massive remodel and expansion. If you haven’t visited the showroom recently, you’ll now see more space (1,000 square feet added), more parking, and more innovative and trending options, including a big expansion in selections of hardwood, luxury vinyl waterproof flooring, patterned carpet, and area rugs.
“Everything is updated,” says Ken Holthaus, Business Development/Merchandising Manager. “We’re always trying to improve the experience for our customers.”
It’s the company’s consistent and persistent desire to improve its offerings for its residential and commercial customers that has put DeSitter Flooring at the top of the list for flooring experts in the area. The third-generation family company has received the Dealer of the Year award many times over by the Chicago Flooring Association along with several community awards for excellence.
Another thing that sets DeSitter apart is its flooring design sales team, with some salespeople who have been with the company for 10, 20, or even 30 years.
“We are true flooring specialists. We are here to really educate our customers. We want them to feel good about their experience and make sure they’re getting the best possible flooring solution at the best possible price,” Holthaus says.
This expertise and competitive pricing has placed DeSitter at the top of the preferred vendor list for a diverse list of clients in the building and remodeling trade. While the business began a century ago primarily to serve homeowners in the area, it’s grown far beyond that scope.
“Of the more than 4,500 clients we serve every year, we are seeing more diversity in our customer base than ever before,” explains Holthaus. “In addition to the generations of homeowners we served, we have also developed many longstanding relationships working with the trades—cultivating a new client base of interior designers, home builders, contractors, and remodelers.”
One thing he stresses to all clients is that not all flooring is the same. There are variations in quality, warranties, and how it performs over time. For both residential and commercial customers, these are important details to understand if you’re looking for the right options that not only fit your décor and budget but also address lifestyle performance needs when high traffic areas or durability is important.
DeSitter salespeople can also point you in the right direction if you’re looking for safe or waterproof carpet and flooring ideal for kids and pets.
When Louis DeSitter first started his flooring company in 1920, he couldn’t have envisioned all the ways the flooring industry and customer needs would change over the next 100 years. To continue to grow, the company has had to adapt to new technologies and new trends in flooring. But if you look at online reviews, DeSitter has managed to maintain a 4.9-star average, with 100 percent transparency posting every review, positive or negative.
The long-standing reputation of the company and its customer-first approach is what keeps people coming back.
“We have a century of loyal customers, and that’s something not everybody can say,” Holthaus says. “We are a dependable, long-standing flooring company in the community, but there’s nothing old about us. In fact, we’re more relevant than ever”
DeSitter Flooring is located at 1 N. Kensington Avenue in La Grange (Showroom), 708-813-2933, desitterflooring.com.