DeSitter Flooring expands services to gear up for 100th anniversary.
Next year, DeSitter Flooring will celebrate its 100th anniversary, and the company is looking quite good at the century mark. In fact, the company’s La Grange showroom looks better than ever after undergoing a massive remodel and expansion. If you haven’t visited the showroom recently, you’ll now see more space (1,000 square-feet added), more parking, and more innovative and trending products—including a big expansion in selections of hardwood, luxury vinyl waterproof flooring, patterned carpet, wools, and area rugs. “Everything is updated,” says Ken Holthaus, Business Development and Merchandising Manager. “We’re always trying to improve the experience for our customers.” It’s the company’s desire to improve its offerings for residential and commercial customers that has put DeSitter Flooring at the top of the list for flooring experts in the area. The third-generation family company has received the Dealer of the Year award many times by the Chicago Flooring Association, along with several community awards for excellence. Another thing that sets DeSitter apart is its flooring design sales team, with some salespeople who have been with the company for 10, 20, or even 30 years. “We are true flooring specialists. We are here to really educate our customers. We want them to feel good about their experience and make sure they’re getting the best possible flooring solution at the best possible price,” Holthaus says. When Louis DeSitter first started his flooring company in 1920, he couldn’t have envisioned all the ways the flooring industry and customer needs would change over the next 100 years. To continue to grow, the company has evolved to adapt to new technologies and new trends in flooring. But if you look at online reviews, DeSitter has managed to maintain a 4.9-star average, with full transparency of all positive and negative reviews. The long-standing reputation of the company and its customer-first approach is what keeps people coming back. “We have generations of customers, and that’s something not everybody can say,” Holthaus says. “We are a dependable, long-standing flooring company in the community, but there’s nothing old about us. In fact, we’re more relevant than ever.”