Larysa Domino has always wanted to know more, not less. She first earned a bachelor’s degree in economics from Northwestern University, which is impressive enough, but she didn’t stop there. She went on to earn an MBA in strategy and marketing from Northwestern’s Kellogg School of Management. This led to a successful career in corporate finance and strategy, where she created various forecasts, spearheaded numerous cost-saving initiatives, and managed a team of 35 people.
But Domino always had an interest in the real estate market.
When she decided to switch her professional focus from corporate finance to real estate, she studied the market—then studied it more. She’s currently living in her fourth primary residence in Hinsdale, and she owns two other investment properties in Lake Geneva, Wisconsin, and Longboat Key, Florida. “I enjoy many aspects of the industry,” she says. “I have an understanding of market conditions, and I know where to buy and how much to buy for.”
She’s putting all her knowledge and experience to work as a broker with Baird & Warner, helping both buyers and sellers navigate their way through the home-buying process in Hinsdale and the surrounding area. “My educational background and work experience allow me to offer unmatched financial insights,” she says. One of the biggest issues she tries to help buyers avoid is overpaying for a home initially and then not having the ability to move on from that home later because of financial constraints. “I tell my clients to find their perfect home, and then I help them negotiate to buy it at the right price,” she says. She also uses creative, out-of-the-box marketing strategies, and has a unique vision of how to stage homes for highest market potential. “I don’t just put a listing on MLS hoping that it will sell. My clients expect creative marketing in their listings. I develop a customized, three-prong marketing approach to target all potential buyers.”
She knows Hinsdale well, having grown up in Oak Brook and owning property here in town. She also lived in Kenilworth, which benefits her when talking with clients who are debating between a move west to Hinsdale or to the North Shore. “I
understand different families and their needs at different points in their lives,” she says. Some homebuyers need larger homes because their families are expanding, and some sellers need to downsize because their children have moved away. “I think that after purchasing many homes, I realized that you do need that shrewd local market expert. I look back and realize how much I gained from the person navigating the area to fit my family’s need at the time.
“Because I have invested in so many properties, I also have a good vision on how to change a property,” Domino adds. I have a pretty good idea of what it would cost, and I have connections with rehabbers and contractors.” She’s also very insistent on educating clients about the overall market and what might help with resale value. For example, many of her clients don’t have children, so they’re not necessarily thinking about the quality of schools nearby—though they should be. “You have to think of all the aspects of that investment,” she says, because even if you’re not concerned with the school district, chances are you next buyer might be.
Domino thinks homebuyers today are probably more savvy than any time prior because of their ability to research homes and buying trends on their own. “But core client expectations remain the same,” she says. “They rely on my finance background to guide them so they don’t overpay for their home, and my clients know that I will be honest and have their best interest at heart.”
“When a client calls, I pick up. You don’t get an assistant; you work with me,” she says. “I have very clear and consistent communication with my clients. I return calls immediately, or, worst case, within the hour. I am available to my clients with honesty and integrity that they appreciate.”
This post was sponsored by Larysa Domino of Baird & Warner. She can be reached at 630-561-8331, [email protected].