CHANGE IS INEVITABLE, but style never goes out of fashion.
The world has seen incredible changes over the past year, and some things may never return to the way they were. Over the past decade, the world of business attire had already moved to be more casual, and COVID-19 pushed that into our daily lives. Though suits are now worn less in the corporate and social worlds, they have not gone completely out of fashion. Now, men are simply more selective about when and where they wear a suit and tie, and they are also more selective on what they buy. Customers tend to buy fewer suits a year, opting to invest more money on the clothes they do buy, and they expect them to fit perfectly. This has driven Smith’s made-to-measure clothing business.
When we re-opened Smith’s in November 2019, we made the decision to only stock ready-to-wear blazers and exclusively offer custom, made-to-measure suits. While we stock some blazers and jackets, many gentlemen are opting to have custom jackets made, so they can select their fabric, cut, and personalized details. This has given us the opportunity to work closely with our customers and understand their needs. In addition, keeping their measurements on file to expedite the process for future orders makes the suit buying experience even easier. I have also seen an increase in men’s jackets and blazers being paired with casual pants or denim. Many clients confess they wear blazers as an alternative to sweaters, because they have pockets! Something that every man can use today.
Fashion does change, but individual style is timeless. Smith’s is gratified to adapt to the needs, and continue serving the gentlemen of the North Shore, no matter what changes come.
Smith’s Men’s Store, 770 North Western Avenue, Lake Forest, 847-234-5866, smithsmensstore.com.