Digital Home Technologies has been around since 1997, adapting to ever-changing technology trends and creating simple, automated environments for their clients.
“I got into this business because I like the creativity. No two jobs are the same, and each is more creative than the last,” says John Goldenne, who has been CEO of the company for the last 27 years.
Digital Home Technologies started out providing structured cabling and audio systems for clients, both at home and in the office. Today, they provide a much wider range, including automated lighting, video integration, shading, networking, security cameras, home theater, surround sound, iPhone/Android integration, and more.
As people become more attached to their smartphones, using them for everything from answering their door to playing music, Digital Home Technologies has made this arena a core of their business.
“We carry our lives on our phones, so networking and WiFi are very big parts of our business,” says Goldenne.
While being flexible and adapting quickly to a changing market is important, a more traditional approach is what Goldenne believes has kept the company in business for so long, even as similar companies in the area have failed.
“We do a lot of research and test a lot of equipment. Everyone claims to have something bigger and better, and some big box companies get caught up in that, but that’s a problem. We look at what will actually work in someone’s environment,” Goldenne says.
To learn what will work well, Goldenne sets up visits with each potential client and has most answer a lifestyle survey. He likes to understand what clients do for work, what their hobbies are, how old their kids are, what existing equipment they have. Do they like to entertain? Do they live in a condo or large house? Most importantly, what is their budget? All of these things go into creating an individualized plan for each client.
“You could walk into a brand name store and they’ll tell you what they think is best, but I have plenty of horror stories about that. It’s not about what I think is best or newest, it’s about what is best for the client and their life situation,” Goldenne says.
In one recent project, simplicity was extremely important to the client, a young family. They wanted a space without any clutter, yet audio and video were important. Digital Home Technologies linked their cable/internet to a Luxul WiFi network.
The system is also programmed so smartphones and tablets work with a Universal Remote Control, so everything from lighting to TV can be controlled with the flick of a finger.
In another example, a couple very into sports and entertaining built a lake house in Wisconsin. Thanks to Digital Home Technologies, they have a state-of-the-art gym with spinning and golf simulators available on a wall screen, ceiling speakers for throwing great parties, and a comprehensive camera system so they can watch the house while away.
Many of the company’s clients are people building new homes, and are often referred by builders themselves. Over almost three decades of working with area builders, Digital Home Technologies has a strong relationship with them because of their technical expertise and attention to detail.
“We make sure they’re clients are happy, and they keep referring us because we’re reliable,” Goldenne says. “Many of our builders send their clients to our showroom to get ideas, learn what’s new in technology, and walk away with a whole new outlook on what they can do to their home.”
If you’re thinking of adding an automated component to your home, the showroom is a good place to start. The hands-on home allows you to test out lighting, shading, thermostat control, cameras, alarm control, and more for yourself. While many stores keep products behind a display case, Digital Home Technologies wants customers to get an up close look and feel for the technology. Visits are by appointment only, during which a specialist will show you around.
“It’s all about the client, and making sure they know what they’re getting and are really happy with a customized solution that’s a good fit for their family,” Goldenne says. “We provide the entire package, and we make it personal.”
Digital Home Technologies is located at 346 Northwest Highway in Palatine, 847-776-5063, [email protected], adigitalhome.com.