Lake Forest’s CASSIE MANCUSO CARVER revs her engines as the head of marketing/events/hospitality along with some client management at Ferrari Lake Forest. The family business is run by her father (Rick Mancuso), Carver, and her brothers, Nick and Adam. Each family member oversees very different parts of the business with oversight on the operation as a whole. The business is made up of many different departments and it takes each department and the entire team “firing on all cylinders” to push forward and grow. The operation covers 12 states and the family strives to be one of the top dealerships in the world with the best hospitality/customer service for their clients. Increasing client satisfaction makes Carver’s job a lot of fun as it allows for creativity to build unique experiences aligned with brand status. Currently, Carver’s philanthropic focus is the Lyon Family Foundation and the Spirit of 67 board for the Lake Forest school district. She is the mother of three little girls in the district and feels that her board work helps the district as a whole and not just her children. Here is how Carver stays on trend in a fast paced world.
#ON MY NIGHTSTAND
“I’ve actually been working with my father for a few years to write a biography. I’m currently reviewing the chapters in progress. My children will walk into our store and see everything we have now but they have no concept of how it was built. It came from my father. We all absolutely helped grow it into what it is today, but the risks and sacrifices he made in the beginning are the reason we are in the position we are today. That’s not lost on me but it is lost on them. I want my children to understand hard work and what it takes to build something. I start each morning badgering my father on the status of his book. Some mornings go over better than others. My father’s story is incredible and I can’t wait to share it with my children.”
#ON MY MOBILE
“I know I’m in the minority here but I try to stay off social media. I really don’t like it. I absolutely understand the power and appreciate all that it does for brands and businesses but personally I try and stay off as much as I can. I love everything about travel so I do keep up with travel information as much as possible. Discovering new places and unique resorts is a big highlight for me.”
#IN MY EARBUDS
“I listen to a ton of music daily. I appreciate all types of music. I love pop and ‘90s hip hop because who doesn’t if you’re around the age of 40, but I mostly listen to tropical house music/DJs both personally and professionally. We create a lot of videos and playlists for our events. I constantly need fresh new music to pair with both, so during my daily walks if I’m not on calls, I’m trying to find new music. I’m definitely not a trendsetter but I get really excited when I feel like I’m the first person to discover a new track that’s not mainstream yet.”