New Look for Winnetka Retailers

Commercial Landlord Plans to Create Welcoming Environment for Customers of Local Small Businesses

Hoffmann Commercial Real Estate management plans aesthetic improvements and community activities to enhance the shopper experience along Lincoln Avenue in Winnetka. PHOTO COURTESY OF HOFFMAN COMMERCIAL REAL ESTATE.

WINNETKA – Hoffman Commercial Real Estate (HCRE), the largest owner of commercial property on Chicago’s North Shore, recently announced plans to add five new Winnetka properties to its portfolio as well as one in Wilmette. The density of contiguous HCRE properties along Lincoln Avenue and Chestnut Street is creating unique opportunities for consistent improvements to Winnetka’s shopping district. The company is in discussion with Winnetka officials for specific upgrades to make the retail areas more inviting, accessible, and appealing to customers of its tenant businesses.

“Our goal is to promote our local tenants, who by and large are locally owned boutiques,” notes Greg Hoffmann, HCRE principal. “We have plans in place to raise awareness of our local businesses and create a fun and exciting atmosphere for the shopper.”

HCRE’s new Winnetka properties include 501 Chestnut Street, 561 Lincoln Avenue, and 585 Lincoln Avenue, with 874 Green Bay Road and 723 Elm Street under contract. The Chestnut and Lincoln properties complement existing HCRE holdings on those blocks, which house popular businesses including restaurants Mirani’s at Home, Café Aroma, and Stacked and Folded.

Hoffmann intends to implement aesthetic improvements to all its neighboring properties to create a consistently appealing environment for consumers. Shoppers can expect to see new awnings, landscaping, benches, and public artwork in the short term, with other enhancements under consideration by town officials.

“We are moving forward with proposals to boost foot traffic throughout downtown Winnetka, including a statue walk, live music events, and other promotional activity,” explained Hoffmann. “These are strategies that we’ve used with great success in other communities where HCRE has a significant presence, including Beaver Creek, Colorado and Fifth Avenue South in Naples, Florida. We hold ourselves to the Hoffmann Standard, a commitment to excellence for our commercial tenants and the communities they serve.”

To learn more about Hoffmann Commercial Real Estate, visit HoffmannCRE.com.

Submitted by Hoffmann Commercial Real Estate

Hoffmann Commercial Real Estate (HCRE), is an established real estate holding company headquartered in St. Louis, Missouri. HCRE transforms and maintains properties to a Class “A+” standard, or more commonly known as the “Hoffmann Standard.” This commitment to excellence contributes to HCRE’s overall tenancy rate of 97 percent. The Company’s portfolio is rapidly growing, consisting of both stabilized and value-add properties in strategic locations throughout the country, with future investments in the United States and abroad. Our reputation represents an unrivaled commitment to excellence and is becoming more widespread with every transaction. Learn more at HoffmanCRE.com.