Once in a while you find yourself watching daytime TV. Maybe you’re home with a cold. Maybe you sprained your ankle. Maybe you’re playing hooky from whatever it is you call work these days. Or maybe you’re working from home, and the TV is on. Watch out for side effects…
They come from pill advertising. These commercials can cause depression, nausea, headaches, eyestrain, difficulty breathing and a sudden urge to go to the bathroom. Or the emergency room.
And you’re not even taking the pills! Those problems are brought on simply by watching commercials about them.
You found yourself—at least on that day—in what marketers call the “daytime demographic.” This means they figure you’re probably old or sickish. Advertisers hit you where you live.
You innocently thought, hey, you’ll just stay home and watch some mindless TV. But then the commercials started. Happy people were seen being happy even though they have diseases you don’t want to hear about.
After the too-long commercial winds down, its “disclaimer” plays for what feels like another half-hour, listing horrors that could be caused from the drug used by the happy people playing golf, swimming, pushing grandkids on swings, or sitting for some insane reason side by side in matching bathtubs.
By the time that list of horrible possibilities fades out, you’re bummed out. You didn’t want to know those things even existed. You hope you’ll never need the pills being advertised. And maybe you won’t if you follow this free advice: stay away from daytime TV. The side effects are just not worth it.
This column was originally published in The North Shore Weekend Newspaper