WINNETKA – To better reflect the diversity of students it serves and how it has evolved over the years, The Hadley School for the Blind has changed its name to Hadley Institute for the Blind and Visually Impaired. Founded in 1920, Hadley remains the largest provider of distance education for people who are blind and visually impaired worldwide.
“Nearly a century after our founding, Hadley serves a broad spectrum of individuals with vision loss, including those with low vision. Although we will always support people who are blind, there is an ever-growing population of older adults experiencing age-related vision loss who may never become fully blind. As part of our evolution, we are expanding our programs and services to meet their needs,” said Hadley President Chuck Young.
The name change also better informs the public that Hadley’s programs and services are geared to individuals ages 14 and up.
“The word ‘school’ implies a brick and mortar facility for young children, whereas the word ‘institute’ speaks to education, but defies space and place. The term ‘institute’ is broader and more appropriate for a distance education organization serving 10,000 students in more than 100 countries,” said Hadley Board of Trustees Chair, Dewey Crawford.
The term “institute” also provides an umbrella with which to discuss the many programs and services Hadley offers and the many audiences Hadley serves: people who have long been visually impaired and those new to sight loss; families of persons of all ages with varying degrees of vision loss and blindness service providers.
In tandem with the name change, a catchy new tagline, “Educating – for life,” will be used to highlight Hadley’s mission to promote independent living through lifelong learning, as well as its dedication to educating students on life skills and helping them reach their full potential.
“We love the double meaning in this tagline,” adds Young. “It concisely says what we do and why we do it.”
A more contemporary logo was developed, as well, to illustrate how Hadley has changed, while remaining true to its roots. The graphic represents the braille letter “h,” honoring Hadley’s longstanding commitment to braille excellence. The graphic also is reminiscent of stained glass in prairie architecture, a homage to the North Shore of Chicago, where Hadley’s offices are located.
“As we approach our Centennial in 2020, we want everyone to know just how far we have come,” says Crawford. “It’s indeed a brand new day at Hadley.”
Submitted by Hadley Institute for the Blind and Visually Impaired