HUBBARD WOODS, WINNETKA – Winnetka just got a little more luxurious with the opening of Matt Camron Rugs & Tapestries, a well-known purveyor of luxury rugs, in Hubbard Woods.
The showroom, located at 894 Green Bay Road, is yet another addition to the Hubbard Woods Design District. Matt Camron relocated to Winnetka in May, closing its showroom at the Merchandise Mart in Chicago, after 18 years.
Matt Camron targeted Hubbard Woods specifically because of the Design District and because so many of its existing clients are already in the area, Neisan Rouhani, manager of the Winnetka location, told DailyNorthShore. Matt Camron caters to interior designers, many of whom are located in Hubbard Woods and the surrounding area.
But a move from the Merchandise Mart now means Matt Camron’s showroom is open to the public and could potentially reach more customers. Rouhani said they hope to expand their market, which has traditionally been designers, rugs stores and furniture stores. Already, many residents in the area are bringing in family heirloom rugs to be restored.
The first thing you notice when entering Matt Camron is the variety of its offerings. Large wool rugs are on the floor, as well as samples hanging on racks. The store’s speciality is custom hand-made rugs, made to specification. In particular, the luxury retailer is known for custom over-sized rugs, some as large as 24 by 36 feet.
All of the rugs are handwoven from wool or silk that is hand-dyed, hand-spun, hand-washed and hand-finished, in small workshops in Afghanistan, as well as large-scale workshops in Egypt and Nepal, according to the company website. Vegetable dyes are typically used, mainly for their high quality. “It assures you that the colors are not going to run,” Rouhani explained. It also allows the company to customize the rugs. “It will produce colors that are not available in chemical dyes,” he said.
A typical rug that is 10 by 14 feet takes about four to five months to complete, and is overseen by Matt Camron employees who travel overseas to ensure that the rugs are woven to specification. Rouhani said customers frequently look online, and exchange rugs from one location to another, when purchasing directly from the showroom. Matt Camron has locations in Houston, Dallas, Denver and Washington D.C.
While Matt Camron sells all types of rugs, from traditional to modern styles, right now modern is the most popular, Rouhani said. “We custom make to whatever the market is demanding, he said.
Overall, the move to Hubbard Woods has been positive for Matt Camron. The company immediately joined the Chamber of Commerce and the Hubbard Woods Design District, a group of local retailers in the area that work together to attract shoppers. Rouhani said the showroom participates in the Design District’s First Friday, a night on the first Friday of the month that includes music, food and drinks.
“The Chamber of Commerce does a lot of activities that the Design District takes advantage of and we are hoping to participate in as many as possible,” Rouhani said.