CHICAGO – Lake Forest astronaut Captain James A. Lovell, Jr. is starring in a Public Service Announcement for the Chicago Public Library Foundation’s 2015 Summer Learning Challenge. Legendary broadcaster Bill Kurtis of Mettawa narrates the 30-second TV commercial, in which he humorously challenges Lovell to read a million hours of books in one summer. Click here to view the video.
The library chose a space and aeronautics theme for the 2015 Summer Learning Challenge, which is called “Explore and Soar.” The goal of the campaign is to increase private funding for the Summer Learning Challenge. The funds keep programs like this functioning. The PSA was created by RPM Advertising and will run on all TV stations including Comcast beginning this week. The 2015 Summer Learning Challenge launches on June 8.
In the 2014 Summer Learning Challenge, 83,000 kids read 2.7 million books and spent 66 million minutes reading. The learning challenge, also known as Rahm’s Readers, is a free program funded through the CPLF designed to combat the learning loss that occurs from not engaging in educational activities over the summer months. The eight-week program encourages, inspires and motivates children and parents to learn and explore in the summer time. Redesigned to incorporate STEAM (science, technology, engineering, art and math) disciplines and attract children from multiple intelligences, the Summer Learning Challenge is a model being replicated in libraries across the U.S.
A key feature of the Summer Learning Challenge is to encourage kids and families to participate in a variety of activities that encourage 21st Century skills by reading books and magazines (at least 20 minutes per day); discovering through hands-on programs, field trips and using appropriate online sites; and creating by solving engineering and design challenges and making artistic connections.
The 2015 program, Explore & Soar, in partnership with the Adler Planetarium and Museum of Science and Industry, will have kids, teens and their parents exploring all things in the skies above us. Highlights on this summer’s program include field trips to the Adler Planetarium and Museum of Science and Industry, presentations by astronauts, and a live LinkUp with the International Space Station.